Comments for Alessandra Cappellino

Comment on Healthcare or Health Care? by acappellino

acappellino — Sat, 12 Dec 2009 23:39:44 +0000

Mike–

Thanks for your great point. This is a pragmatic approach to the issue. I appreciate your commentary.

Alessandra

Comment on Healthcare or Health Care? by Mike Volpe

Mike Volpe — Sat, 12 Dec 2009 23:04:40 +0000

Another part of this issue is search engine optimization. If you are creating online content and you want more people to be able to find it on search engines, do people search for “healthcare” or “health care” more often? And are the two spellings used by different demographics (which might affect which spelling you use for your publication depending on who you target).

As part of this, one downside for being consistent is that you will get traffic for searches like “healthcare debate” but you will miss out on traffic for phrases like “health care debate” because generally the search engines see these as different search terms.

There is no good answer, but a marketing person would look at the data on search volume as part of how to make this decision, and might also argue for some inconsistency in spelling in order to attract more website visitors.

Comment on The Lowdown on the High Street by Jayne

Jayne — Mon, 19 Oct 2009 09:28:19 +0000

Good clear artical Please write more

Comment on Date Night: Romeo & Juliet by acappellino

acappellino — Thu, 11 Jun 2009 19:43:52 +0000

Thank you, Becka! I did take the photos, but I think the gorgeous scenery deserves the credit

Comment on Date Night: Romeo & Juliet by Rebecca Corliss

Rebecca Corliss — Thu, 11 Jun 2009 19:39:52 +0000

The photos are beautiful! Did you take them?

Comment on London by Bike by acappellino

acappellino — Thu, 11 Jun 2009 18:06:18 +0000

Vincent–
Thanks for the suggestion, sounds like another London adventure. I’ll try to get some friends together for it.

Comment on London by Bike by Vincent (Spoke 'n Motion)

Vincent (Spoke 'n Motion) — Thu, 11 Jun 2009 17:41:41 +0000

Hey Alessandra =

For something a little more eastward looking and equally as energetic, check out the Hidden London and Sights at Night tours offers by http://www.spokenmotion.co.uk/ We would be happy to show you around town

Comment on Early Public Relations: The Rosetta Stone by acappellino

acappellino — Wed, 03 Jun 2009 18:34:19 +0000

Lisa–
It’s a PR legend! It was rather amusing when we were discussing this in class in the first place.

Comment on Early Public Relations: The Rosetta Stone by Lisa Zimmermann

Lisa Zimmermann — Wed, 03 Jun 2009 18:01:37 +0000

I like this: “Essentially the stone is an early version of what we call a press release today.”

Comment on And the Winner is… by Steve Kopandy

Steve Kopandy — Mon, 01 Jun 2009 13:21:08 +0000

Wow you have enlightened me!
I don’t have a TV and have never seen this show.

Cool blog hey.

Mine’s myspace.com/stevekopandy
Ste.