Alessandra Cappellino

This past Saturday I participated in Boston University’s PRSSA regional activity, PR Advanced: Brand Yourself.  Since I’m winding down my academic career and applying for full-time positions, the conference came at the perfect time for me to give more thought to my own personal brand.  It also provided windows into the world of corporate branding, [...]

People certainly don’t have the right of way in London, but at least drivers yield for martians. I’m so hungry, but my clothes are soiled.  What’s a girl have to do to get some food around here? I thought these were really great, which I why I photographed them for all of time.  Hope you [...]

“OCHO” is the nickname of the floor that I’ve lived on for the past two years as an RA. My first set of residents here coined it, and it became our own brand that I perpetuated in all floor memos, advertisements, meetings and discussions. Though the OCHO is just the 8th floor of an underclassman [...]

Check out my study on Michael Phelps as a corporate sponsor in the Portfolio section of the site: Michael Phelps, Corporate Sponsorships and an Infamous Photo

Not a trophy, or a jewel, or my car. It’s my passport. And I had to relinquish it at the Post Office on Monday to be mailed to the National Passport Authority. This was a frightening experience likened to leaving a child behind. “How can I be sure it will get there?” I asked. The [...]

Teachers have it in September, accountants have it in February, and graduate students have it now: busy season. It’s that time when everyone at school has a certain twinkle to their eye, the twinkle that says “please let me sleep.” Throughout school I’ve always avoided the rushes by working ahead to be sure that I [...]

Baton Rouge and the powerlifting meet turned out to be a great experience for my family and my brother’s team. The team took 11 lifters down to Baton Rouge, LA, which is more than double what they took last year to Denver, CO. Bringing more members meant more management, and of course, what I would [...]

I leave for Baton Rouge, LA tomorrow to watch my brother, Joe Cappellino, compete in USA Powerlifting’s national championship meet. Joe competes for Northeastern University, where he founded the team and is currently the team captain. Last year he placed second in the country at the national meet in Denver, CO for the collegiate level [...]

If you know me, the last thing that you’d expect is that I’d be okay with sleeping on a floor. However, I discovered this spring break that I am perfectly fine with it (as long as I am doing it with good reason). In October I signed up to be a Chaperone for the Alternative [...]

This photo of me is from two years ago with the backpack that I used to travel around Europe for a month. When I dropped 200 dollars on it I never thought I’d ever, ever, ever use it again. I thought that if I bought a really nice one it would be easier to carry. [...]